I design experiential events to create bonds between people and brands. My goal is to evoke awe and joy through layered, experiential storytelling that emotionally resonates with the viewer. Most people aren't there to buy what you sell; they buy who you are. And it's my job to tell them.

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I frequently apply my knowledge of neuroaesthetics and design psychology to bring unforgettable sensory experiences to life. 

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Below are some images from Fender's first-ever pop-up event. My task there was to co-design a vacant building into a trippy 1960s lounge with classic Fender brand vibes. I have also helped IPSY, Overstock.com, and Inn Cahoots Boutique Hotel tell their stories to event attendees.