Experiential events are the ultimate love story architects, orchestrating unforgettable rendezvous between people and brands. As a relentlessly detail-oriented person, I'm on a mission to craft moments that don't just happen; they linger in the memory, forging genuine connections between audiences and brands.

​

Below are some images from Fender's first-ever pop-up event. My task there was to co-design a vacant space into a trippy 1960s lounge with classic Fender brand vibes.